Do you want to make your WordPress Website More Engaging?
Creating high-quality content for your WordPress website is essential if you want to attract the right people, hold their attention, and earn plenty of sales. I don’t just mean that you should be updating your blog every day with any old posts, though — for the best results, you need to be creating engaging and relevant content that your target audience will love.
A lot of business owners make the mistake of believing that content writing is as simple as putting words on a page and pressing “publish” but, if you want to get the most out of your content, there needs to be more strategy and planning behind it. Putting plenty of thought into writing your website content and making it more engaging will keep people on your site for longer and lead to more conversions.
7 Tips for Making WordPress Website More Engaging
Here, in this tutorial, we will take you through 7 great tips that are useful for making your WordPress website content more engaging.
Choose the Best Format for your Content
Certain formats of content perform better among specific audiences, so you want to be sure you’re choosing the right one every time you create something new.
To pick the right format, you should consider your target audience and put together some buyer personas based on them. Buyer personas help you identify the interests, likes, and preferences of your future customers. Doing this will help you learn more about the kinds of content your audience will find engaging.
You also have to consider the goals of each piece of content you create. For instance, content such as ebooks and webinars can be very effective for lead generation purposes. And, if your intent is to get more sales, you could decide to focus on buying guides or case studies that show how your existing customers are already benefiting from your products or services.
Finally, pay attention to the fact that some topics will lend themselves better to specific content formats. Always keep your audience’s needs, your goals, and the topic in mind when choosing a content format.
Use Visuals to make your Content Eye-Catching
Visuals can be highly effective in retaining your visitors’ attention when they get to your website. The average person has a short attention span of about 12 seconds (Cision). So, it becomes a contest of who can hold the attention of your audience the longest.
Visuals such as images, infographics, illustrations, and diagrams can help to make your web pages more engaging Also, it makes it easier for you to hold your audience’s attention. Images are also effective in breaking up long blocks of text and making it easier for your audience to read your content to the end. Finally, infographics are great for breaking down concepts and statistics. If you’ve never made these for your brand before but think they would benefit your content, Venngage has a wide range of infographic templates.
An example of a website that uses visuals to create eye-catching content is Robust Tech House.
For more information, make sure you check out AccessPress Themes’ guide to optimizing your images for performance.
Consider Incorporating Video into your Content Strategy
Videos are fast becoming one of the most preferred content formats among internet users. According to Oberlo, 54% of people would like to see more video content from businesses. So, why not get ahead of the competition and start taking advantage of this now?
Videos can help you connect with customers because they give your brand a personality and will often allow people to see the face(s) behind your brand. They are also easy to consume, highly engaging, and are very shareable so they can help increase your reach. You could create different kinds of videos like explainer videos, tutorials, news updates, informative content, and testimonials.
Canva is one example of a business that uses videos well. To help their users make the most of their design tool, they have a library where they have included several tutorial videos that can guide users through everything they need to know about creating graphics with the program.
Ensure you Provide Value for your Audience
If you can provide genuine value with your content, prospective customers will be far more engaged.
There are different ways you can use content to provide value for your audience. One is through creating useful (and free) tools that will help to address one of your customers’ pain points. Another is by making how-to guides that show users how to perform certain actions with well-detailed steps.
You could also create educational resources like podcasts and ebooks that help your audience learn something new about your business or your niche. And another type of valuable content is buying guides.
This is highly useful for businesses with a local or physical presence and it is packed with statistics and images that can keep people engaged as he explains how to improve their online visibility. This is going to be highly engaging for his target audience, who will primarily be marketers or business people who are looking to learn more about this topic.
Create Content that answers FAQs
If your content answers commonly asked questions clearly and concisely, your readers will be engaged. Doing this shows you are aware of their pain points and are willing to offer a solution through your content.
To identify the questions you should be responding to, you can perform keyword research. In order to make your WordPress Website Engaging, finding the questions, your audience is already asking using search engines. There are many free keyword research tools like AnswerThePublic or Ubersuggest that you can use to identify the search queries being used by your target audience.
You can also join forums like Quora and Reddit, as they will give you an insight into the problems your target audience is having. And then you want to consider the frequently asked questions your customer service team receives. If you notice they keep getting a particular query then this is something you should be answering in your content.
Let’s take a look at a site that does a great job of creating content that answers questions their target audience is typing into search engines. This should give you plenty of inspiration for how to incorporate this tip into your own content strategy.
Infuse your Content with your Brand Voice
Your brand voice is essentially the personality you give off to your audience when you communicate with them. Because there are so many brands and individuals out there, you need to have a voice to help you stand out from the crowd. This means paying attention to every piece of content you put out and ensuring they all align with your brand. This will serve as a reference for anyone creating content for your brand across any department.
You also want to make sure that your marketing team (or anyone handling communications on behalf of your brand) is properly trained on the best ways to incorporate your brand voice into your content. This can also mean you might have to create standard operating procedures that define how your content is created so your brand voice stays consistent across all platforms.
Repurpose your Content to Cater to Different People
Repurposing content will help your website to appeal to more people. This is because different people like to consume content in different ways. For instance, some users prefer visual content such as infographics, while others will choose podcasts or videos over blog posts. So, it’s worth considering whether it might make sense to repurpose some of your existing content in a different format.
And, if you’re wondering if this is classed as duplicate content that affects your SEO, there’s no need to worry. Google has confirmed that it does not treat repurposed content as duplicate content, so there will be no negative effects on your SEO efforts.
Creating engaging content is important if you want to attract more people to your website and hold their attention. Publishing great content on your site also gives you more chances to rank for relevant search engine queries, which will be great for your SEO.
You should make sure to focus on choosing the best content format for different audiences, making use of visuals, developing a brand voice. When you implement these strategies, you are sure to see an improvement in online engagement for your business. This way you can make your WordPress Website Engaging.
Author bio & headshot:
Aaron Haynes is CEO and co-founder of Loganix. The company is an SEO fulfillment partner for digital marketing agencies and professionals. This provides the services businesses need to improve their online visibility and grow. If you liked this article, check out the Loganix blog, where you’ll find more SEO guides full of expert advice.