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Infobip launches Conversations – a contact centre solution that enables

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Infobip, a cloud communications company that enables businesses to build connected customer experiences across all stages of the customer journey has launched Conversations, a new contact centre solution enabling businesses to integrate the world’s most popular communication channels.

Infobib says Conversations is a scalable digital cloud contact centre solution that enables businesses to deliver omnichannel support for customers through a single interface for agents.

The platform allows a user to integrate messaging services such as Facebook Messenger, WhatsApp, Live Chat, SMS and other in-house chatbots.

Provisioned through the cloud, Infobip offers a marked differentiator – omnichannel connectivity (CPaaS) with contact centre software stacked on top.

Conversations is designed to enable companies to easily empower agents with automation, give agents the context they need, manage cross-channel conversations and improve remote agent performance through analytics.

According to Marko Reis, Regional Manager – East Africa at Infobip, “The contact centre sector is mature and complex, increasingly shifting away from an outsourcing to a Customer Experience (CX) focus. This, as customers in xx look to engage with businesses on multiple channels.

Conversations enables the customer to speak to an agent on various channels and the agent to manage interactions contextually from one dashboard thereby decreasing contact centre call volumes, increasing agent efficiency and improving the customer’s experience.

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Conversations can also be used in conjunction with Answers, Infobip’s chatbot building platform that enables companies to build, test, and deploy artificial intelligence and keyword-based chatbots. These chatbots can then be managed via Conversations, leaving agents with more time to focus on resolving complex queries. Contact centre managers will be able to monitor all interactions exchanged between bots and customers in real-time, ensuring that any difficult conversations are transferred to human agents.

The Conversations platform has been refined and optimised during an early access period, where Infobip worked with select businesses across the world to ensure Conversations will help them improve the contact centre.

Adrian Benic, VP Product at Infobip, said: “Today’s customers expect to be able to contact a business at any time, from anywhere, and on the channel of their choice. Conversationshelps brands provide this while ensuring they improve the customer experience through contextual conversations.“Many businesses are striving to deliver an unmatched customer experience but struggle to transition between the variety of channels and technologies on the market. Conversations brings these elements into one accessible platform allowing companies to deliver the very best customer experience while reducing costly inefficiencies. The launch of Conversations forms part of our goal at Infobip – to help businesses simplify the complexity of global messaging and enable them to interact with customers in a personalised way without friction.”


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